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If you've searched for how to get a website, you've probably landed on a dozen different opinions. Wix. WordPress. Squarespace. Hire someone on Fiverr. Learn to code. It's a lot of noise for what should be a simple decision.
Here's the truth: each option is worth it for a different kind of person. The trick is figuring out which one matches your actual life, not the life you wish you had time for. Let's go through them honestly.
Wix and Squarespace are drag-and-drop builders. You pick a template, swap in your own text and photos, and publish. No coding needed. For a certain kind of person — someone who likes design, has a free weekend, and doesn't mind fiddling with fonts and spacing — this can be genuinely satisfying.
The catch is time. Most business owners underestimate how long it takes to make a template actually look good. What starts as "I'll do this Saturday morning" often turns into three weekends of moving boxes around, second-guessing photo choices, and wondering why the mobile version looks broken. And you're paying a monthly fee the entire time, even before the site is finished.
If you genuinely enjoy this kind of project, go for it. If the idea of dragging text boxes around makes you tired just thinking about it, that's useful information too.
WordPress runs a huge share of the world's websites, and for good reason — it's flexible and can do almost anything. But that flexibility comes with complexity. You'll need to choose a host, install a theme, manage plugins, and keep everything updated so it doesn't break or get hacked.
This is a real skill, and plenty of people build careers around it. But if you run a bakery, a plumbing business, or a physiotherapy clinic, you probably don't want a second job maintaining a website. WordPress is worth it if you or someone on your team already knows it, or if you need something very custom. For most local businesses, it's more tool than they need.
A good freelance designer can give you something polished and tailored to your business. The trouble is the range is enormous — you'll find quotes from €150 to €5,000 for what sounds like the same job. It's hard to know what you're actually paying for until the project is underway.
Timelines can stretch too. Revisions go back and forth over email. Feedback gets lost. A project that was supposed to take two weeks turns into two months. This isn't because freelancers are bad at their jobs — it's just the nature of custom, one-off work with back-and-forth communication.
If you have specific, unusual needs — a booking system with complex logic, a multi-language e-commerce catalog — a skilled freelancer or agency is worth the investment. For a straightforward business site, it's often more process than the job requires.
Most local businesses need the same handful of things: a clear description of what you do, your location and hours, photos that show the real place, a way for people to call, message, or book you, and a site that loads fast and looks right on a phone. That's it. That's the job.
If that's genuinely all you need, the question isn't "which platform has the most features." It's "what gets me a good result with the least amount of my time and money spent." A local business owner's time is worth more spent with customers than spent fighting with a template editor.
This is exactly why we built Keepyz. You tell us about your business, and we build you a real, professional website in about 10 minutes — no templates to wrestle with, no monthly subscription, no learning curve. It's free, the site goes online right away, and it stays free. Want your own domain? Premium, €39 a year plus the domain. Want to take the site elsewhere? Export, €99 one-off, gives you the files and your data.
We're not trying to replace WordPress for developers, or Wix for people who love design as a hobby. We're built for the business owner who just wants a site that works, done today, so they can get back to running their business.
If that sounds like you, take a look at keepyz.com. See what your site could look like. There's no pressure — just a fast, honest way to get online without giving up your weekend.
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